duxup 7 hours ago

So Apple TV ... the service with video content.

And Apple TV the physical device for streaming content from many services and sources.

Just the same name now?

  • andsoitis 6 hours ago

    To have a broad audience, Apple TV (the service, i.e. the Apple TV app) needs to be on whatever devices people have in their homes, i.e. a wide array of TV devices and non-Apple mobile phones.

    Apple TV (the hardware) seems worth jettisoning. As a piece of hardware, it doesn't really have anything that isn't the same or better at a much lower price points of other HDMI-connected streaming devices or smart TVs.

    • duxup 6 hours ago

      I'm not sure I was aware of the need to get rid of the hardware.

      It's actually the best streaming hardware available.

      • andsoitis 6 hours ago

        There's no "need" to get rid of the hardware (not sure whether you are talking from a personal or from an Apple-the-company POV).

        However, for Apple TV (the service) to be enjoyed by millions of people worldwide (presumably the goal), then you cannot rely on Apple TV (the hardware). To be sure, Apple doesn't rely on Apple TV (the hardware) for people to use Apple TV (the service), since their Appel TV (the app) is available on all the major TV and streaming devices (which is where most people around the world watch TV shows and movies). I'm just saying that Apple TV (the hardware) doesn't seem like something worthwhile keeping alive. It isn't a force in gaming and Apple TV (the service) has to be available on non-Apple hardware for it to succeed. So Apple TV (the hardware) doesn't serve a strategic purpose.

        Whether or not Apple TV (the hardware) is the "best streaming device" is debatable, but to each their own.

        • duxup 6 hours ago

          People can watch Apple TV (the service) on other devices.

          • andsoitis 6 hours ago

            Yes, I said so and is in fact precisely the reason I'm questioning the business strategy of bothering with Apple TV (the hardware) when it doesn't help you with the goal of Apple TV (the service) market share...

            • duxup 6 hours ago

              Wouldn't the business strategy of any hardware be what selling any other hardware is about? Profit?

              • andsoitis 6 hours ago

                > Wouldn't the business strategy of any hardware be what selling any other hardware is about? Profit?

                True. Maybe they are making good profit on Apple TV (the hardware).